Transcript
What's your biggest red flag? >> Look, I mean it is the wild wild west over here. Fast and loose with spender. Soon as you start investing into media, if you don't get impact first, and I'm talking about noteworthy, remarkable, newsworthy impact, then you don't get the opportunity to communicate, then you don't get the opportunity to persuade them either. >> How does a real estate group, agency, whatever, crush it in the marketing land? >> You have to be authentically yourself.
You cannot try and play everyone else's game. That is stitched up. So, be yourself. Be unapologetically you. You will find your tribe and you have to be exclusive, polarizing to a degree. Be yourself. Everyone else has taken it. >> How do you find your unique selling point in that sort of market? >> Oh, it comes from yourself. It comes from your own experience because you can't be anyone else. Whatever your past experience is, whether it's working retail, hospitality, bring that flare to
what it is that you do. >> And how do you see buyers agent disrupting or not disrupting but penetrating the market? >> Well, I'd have to say that they are the good guys of the industry. Everyone knows the kind of status quo. Isn't it time for a change? >> Look at this guy. He's media trained and everything.