Operations Manager
Emma Francis
Emma’s been in real estate for over 15 years, long enough to know that it’s not really about property… it’s about people.
From driving business growth in property management, to closing sales, she’s worn all the hats (and done it alongside some of the industry's best). But what really stuck with her from day one? The power of genuinely understanding what clients actually want and being the solution to their problem with a smile and a plan.
As beagl's go-to organiser and team wrangler, Emma leads with heart and plenty of common sense, always there to guide new team members, keep the vibe positive, and make sure everyone feels supported and ready to bring their A-game.
Married into a real estate family, she was destined to live and breathe the industry, even at home, where she’s now managing a tiny team of expert negotiators (aka toddlers) who keep her on her toes and her negotiation game sharp.
She’s been part of the beagl story since the early days, and watching it grow has been one of the most rewarding seasons of her career. For Emma, working with good humans, making genuine connections, and having a laugh along the way is what it’s all about.
Watch
Resources by Emma
Buy First, Move Once, Skip the Chaos
Read the transcriptSitting on a Book of Pre-Approved Clients?
Read the transcriptStuck in a Home That No Longer Fits?
Read the transcriptInsights
Articles by Emma
Beagl Buyer’s Agency: Growth, Resilience & What’s Next
The Proposed Zoning Changes Every Perth Property Owner Should Know.
Inside Perth’s Most Prestigious Suburbs: Where High-end Buyers Are Looking
Why Buyer’s Agents Matter Just as Much in a Slower Market | Just for Different Reasons
Federal Budget 2026 Property Changes Explained | Beagl
Why Use a Buyers Agent in Perth | Beagl Buyers Agency
A Beginner's Guide to Securing Your Family's Dream Home
Buying your first home?
What Even Is a Buyer’s Agent?
Success Stories
What Emma's clients say
★★★★★“Could not recommend highly enough! Barry and Emma made the entire purchasing process straightforward and went out of their way to assist. Being a first home buyer, and working remote, the investment process was daunting at first, however Barry gave me full confidence in my purchase from beginning to end.”
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★★★★★“Was very easy working with Barry & Emma and the Team. The whole sale process went very smooth right through to settlement. Thank you to all involved. As a Real Estate Agent I could not recommend more highly for buyers to employ Beagl to assist in their purchase.”
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★★★★★“We were introduced to the Beagl team through a mutual friend after spending around three months trying to find the right property ourselves. As we live overseas, we were finding the process difficult to manage remotely. From our first meeting, Barry, Tess, Emma and the wider team made everything feel straightforward. They quickly understood what we were looking for, presented a range of suitable properties and provided detailed video walkthroughs so we could get a genuine feel for each one. As this was an investment purchase, they also prepared the numbers and financial analysis, which made it much easier for us to compare the options properly. Once we found the right property, the support did not stop there. The team guided us through the negotiations, settlement and pre-settlement inspections, and were always happy to help with any other questions we had throughout the wider investment process. Their knowledge of the local market was clear throughout, and they made the entire experience feel easy despite us being overseas. We would absolutely recommend Beagl and would not hesitate to use them again. Thank you to Barry, Tess, Emma and the whole team. ”
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★★★★★“This was my second time using Beagl to buy in Perth, and once again they made the whole process smooth and stress-free. Barry and Emma were professional, honest, and helped me assess the pros and cons of each option. As an interstate investor, I really valued their guidance, local knowledge, and referrals to the right professionals at the right time. Highly recommend them if you’re buying in WA.”
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★★★★★“After more than 12 months of searching for a home, making offers, and continually missing out, I decided to engage Beagl. The frustration of the "silent auction" process was really wearing me down. Peter from Beagl was fantastic to work with. He was incredibly patient, especially as I struggled to completely hand over the reins. He understood my concerns, kept me informed, and worked tirelessly to find the right opportunity. In the first month Peter managed to secure an early viewing for a property which weren’t easy to get, and with his guidance I was able to put forward a strong offer. The best part is, I got the house! The selling agent even commented that having Beagl behind me gave them confidence that I was a genuine and reliable buyer. A huge thank you to Peter, Emma, and the whole team for their support before, during, and after the purchase. I finally have a place to call home, and I couldn't have done it without them. Highly recommended.”
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★★★★★“10/10 5-star experience Zoe, Emma and the rest of the team at beagl took care of everything!! Great communication, very friendly and really took the fear out of buying my first house. I received so much advice and got heaps of good tips from Zoe too. Would use these team again to get my next property”
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★★★★★“We were referred to Beagl and the team lead by Barry and Emma were amazing from the outset. It’s a tough market but in our opinion using Beagl was the best decision we made. I’m very comfortable that their cost was worth it, we had a very positive conclusion, purchasing a place at a fair price in a really mutally beneficial transaction, off-market. We couldn’t have done it without the Beagl team.”
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★★★★★“Within 19 days of working with Beagl, we had an offer accepted within my budget and brief. Barry’s negotiation skills and relationships with selling agents made the difference. Twelve months later, when I was ready to buy again, Barry was my first call. Another seamless experience who knew buying property could be enjoyable? Huge thanks to Barry, Emma, Charlie, Matt and the entire Beagl team.”
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★★★★★“After feeling exhausted trying to search, negotiate, and attend viewings while working full time, I booked a consult with Beagl. Emma Francis walked me through the process and handled so much on my behalf, saving countless hours. Peter Wilkins attended every home open with me and made sure all my non-negotiables were met. His experience and support made all the difference. Thanks to Peter and Emma, I found my forever home. I couldn’t recommend them more highly. ”
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